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Digital Marketing Software (DMS) Market 2020 – 2025: Business Trends, Historical Study, Key Vendors Analysis, Import & Export, Revenue

Digital Marketing Software Market Synopsis:

Market Research Future (MRFR), in its recently published research report, asserts that the global digital marketing software market 2020 is booming and expected to grow exponentially over the review period, recording a substantial market valuation of USD 119.07 billion by 2025, and a healthy CAGR in the forecast period.

Social networking platforms like Facebook and Instagram, which provide a forum for reaching large numbers of customers and enriching their online experience, are among the biggest drivers of the market. Since the growing use of smartphones, it has become a platform for digital advertisement. India, China, and Brazil’s emerging economies are prime opportunities for successful expansion into the digital marketing software market. Increasing online shopping preference due to safe Internet access and the availability of affordable mobile options will drive market growth over the review period. The rise in digital marketing software adoption is due to the increase in organizations Digital Marketing Software Market, common social media channels and increased internet penetration.

The Digital Marketing Software Market is enduring an exacting period with its robust growth coming to an abrupt halt in light of the COVID-19 pandemic. MRFR report on the Digital Marketing Software Market highlights the future prediction and the growth alternatives that can be created.

Major Key Players:

In addition, cloud solutions have also played a prominent role due to their advantages including minimum I.T. Investment, cost-effectiveness and easy access. The advent of disruptive technologies like big data, predictive analytics, and artificial intelligence (A.I.) will spur its development. But questions about data protection may present the market with a challenge.

Competitive Analysis.

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The key market players operating in the global market as identified by MRFR are H.P. Enterprise Development L.P (U.S.), Adobe Systems (U.S.), Oracle Corporation (U.S.), SAP SE (Germany), Microsoft Corporation (U.S.), IBM Corporation (U.S.), SAS Institute Inc. (U.S.), and Hubspot Inc. (U.S.).

Segmental Analysis:

Based on the type, the market is segmented into interaction systems, data & analytics systems, content production & management, and management & administration-oriented apps. Interaction systems accounted for a 43% market share in 2013 and were valued at USD 9.8 billion. This segment can witness a 19.7% CAGR over the forecast period to touch a size of USD 5.3 billion by 2025. On the other hand, the data & analytics system segment can exhibit the highest CAGR of 20.5% over the assessment period owing to data is a valuable asset in understanding consumer behavior.

Major market applications comprise BFSI, manufacturing, retail, high tech & I.T., media & entertainment, and others. The media & entertainment applications dominated the digital marketing software market, with a 27% share in 2013. It can touch USD 35.19 million by 2025. On the other hand, the retail segment can observe 21% CAGR over the forecast period to touch USD 35.68 billion by 2025.

Regional Overview:

The geographical overview of the global market has been analyzed in four major regions, including the Asia Pacific, North America, Europe, and the rest of the world (Latin America, the Middle East, and Africa).

North America is poised to hold the largest share of the market in digital marketing applications, while Asia-Pacific is expected to rise at a significant pace over the forecast period. The category of interaction technology services led the market size of digital marketing applications in 2016, and is projected to continue this trend in the near future. The U.S. market for digital marketing software is to exhibit a 21.2% CAGR over the reivew period due to the adoption of digital marketing software in media & entertainment, retail and other vertical industries. Use personalized ads to meet individual needs will drive the regional market’s value to USD 28.8 million by 2025.

India can witness 31.7% CAGR over the review period, while China can register 27.6% CAGR during the review period. The advent of numerous social media platforms has made mobile advertising very lucrative. This has impelled the demand for digital marketing software in these regions.

Table of Content

  1. Report prologue
  2. Introduction

2.1 Definition

2.2 Scope of the study

2.2.1 Research objective

2.2.2 Assumptions

2.2.3 Limitations

2.3 Market structure


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List of Table

Table 1 Market Synopsis

Table 2 List of Assumptions

Table 3 Global Digital Marketing Software Market, By Type, 2013-2018 (Usd Million)

Table 4 Global Digital Marketing Software Market, By Type, 2019-2025 (Usd Million)

Table 5 Global Digital Marketing Software Market, By Application, 2013-2018 (Usd Million)


List of Figure

Figure 1 Global Digital Marketing Software Market: Market Structure

Figure 2 Global Market Size & Market Share By Region/Country (2013 Vs 2025)

Figure 3 Top Down & Bottom up Approach

Figure 4 Dro Analysis of Global Digital Marketing Software Market

Figure 5 Social Media Platforms Business Value


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Digital Marketing Software Market Market 2027 To Expect Maximum Benefit and Growth Potential : Act-On Software, Adobe Systems, HubSpot, IBM, Marketo, Microsoft

Digital Marketing Software market report delivers the list of the leading competitors and provides the insights into strategic industry analysis of the key factors influencing the ICT industry. Digital Marketing Software market research report covers major manufacturers, suppliers, distributors, traders, customers, investors and major types, and major applications.

The report provides data on patterns and improvements, and target business sectors and materials, limits and advancements. While formulating this Digital Marketing Software market research report, the key attributes that have been adopted include highest level of spirit, practical solutions, committed research and analysis, innovation, integrated approaches, and most up-to-date technology.

The software can combine several digital content delivery platforms so that organizations can plan, design, and implement marketing campaigns on their own. The software is used by companies to perform an in-depth and real-time analysis of campaigns. The propagation of the internet and the rising use of social media are encouraging companies to rise their spending on creating interactive and intuitive digital content for marketing purposes. This, in turn, is likely to drive the digital marketing software market over the forecast period.

The key players profiled in the Digital Marketing Software Market research study includes:

1. Act-On Software
2. Adobe Systems
3. HubSpot
4. IBM
5. Marketo
6. Microsoft
7. Oracle
8. Salesforce
9. SAP
10. SAS Institute

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The global Digital Marketing software market is segmented on the basis of component, software, deployment, and industrial vertical. On the basis of component, market is segmented as software, and service.

On the basis of Software, market is segmented as Customer Relationship Management Software, Email Marketing Software, Social Media Advertising, Search Marketing Software, Web Content Management Software, and others. On the basis of deployment, market is segmented as On-Premises, and cloud. On the basis of industrial vertical, market is segmented as BFSI, Transportation and Logistics, Consumer Goods and Retail, Education, Healthcare, Manufacturing, and others.

The Insight Partners adheres to the codes of practice of the Market Research Society and Strategic and Competitive Intelligence Professionals. The following methodology has been followed for the collection and analysis of data presented in this report:


The objective of updating “The Insight Partners” coverage is to ensure that it represents the most up-to-date vision of the industry possible. The estimated revenues of all major companies, including private and governmental, are gathered and used to prioritize coverage. Companies which are making the news, or which are of particular interest due to their innovative approach, are prioritized.

Secondary Research:

The research process begins with exhaustive secondary research using internal and external sources to obtain qualitative and quantitative information relating to each Market. The secondary research sources that are typically referred to include, but are not limited to:

  • Company Websites, Annual Reports, Financial Reports, Broker Reports and Investor Presentations
  • Industry Trade Journals and Other Literature
  • National Government Documents, Statistical Databases and Market Reports
  • News Articles, Press Releases and Web-Casts Specific to the Companies Operating in the Market

NOTE: All the financials considered in Company Profile’s section have been standardized to US$. This has been achieved after converting the financials (for those not in US$) with respective currency exchange rates of the particular year.

Primary Research:

“The Insight Partners” conducts hundreds of primary interviews a year with industry participants and commentators in order to validate its data and analysis. A typical research interview fulfils the following functions:

  • Provides First-Hand Information on the Market Size, Market Trends, Growth Trends, Competitive Landscape and Future Outlook
  • Validates and Strengthens Secondary Research Findings
  • Further Develops the Analysis Team’s Expertise and Market Understanding

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Primary research involves email interactions and telephone interviews for each market, category, segment and sub -segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry Participants: VPs, Business Development Managers, Market Intelligence Managers and National Sales Managers
  • Outside Experts: Valuation Experts, Research Analysts and Key Opinion Leaders Specializing in the Industry


The Insight Partners is a one stop industry research provider of actionable solutions. We help our clients in getting solutions to their research requirements through our syndicated and consulting research services. We are specialist in industries such as Semiconductor and Electronics, Aerospace and Defense, Automotive and Transportation, Biotechnology, Healthcare IT, Manufacturing and Construction, Medical Device, Technology, Media and Telecommunications, Chemicals and Materials.

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Digital Marketing Software Market Volume Analysis, Segments, Value Share and Key Trends COVID-19 2026

Global Digital Marketing Software Market (DMS) was valued US$ 37.43 Bn in 2017 and is expected to reach US$ 90.32 Bn by 2026, at a CAGR of 13.9% during a forecast period.

The global digital marketing software market based on component, software, service, deployment type, organization size, industry vertical, and region. In terms of component, the global digital marketing software market is classified into software and services. Based on software, the global digital marketing software market is categorized into customer relationship management software, email marketing software, social media advertising, search marketing software, web content management software, marketing automation software, campaign management, and video advertising.

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On the basis of service, the global digital marketing software market is divided into professional service and managed service. By deployment type, the global digital marketing software market is classified into on-premises, cloud. In terms of organization size, the global digital marketing software market is segregated into large enterprises, small and medium-sized enterprises (SMEs). Based on industry vertical, the global digital marketing software market is classified into BFSI, transportation and logistics, consumer goods and retail, education, healthcare, manufacturing, media and entertainment, telecom and it, travel and hospitality, and others. Region wise into North America, Europe, Asia Pacific, Middle East & Africa and Latin America.

Global Digital Marketing Software Market (DMS)

Based on software, social media advertising facilitates enterprises to establish customer engagements and enhance their brand presence among the customers. With the growing interest of customers in social media, enterprises prefer to advertise their products on social media to enhance the advertisement performance tracking, which results in an increased return on investment.

In terms of industry vertical, the media and entertainment vertical is a major contributor to the digital marketing software market growth. Media companies invest in digital marketing software for integrating the data and analytics from multiple sources. The media and entertainment vertical is also reaping the benefits of digital marketing software by providing customers with personalized experience for acquiring new subscribers with an aim to retain them.

Digital marketing software share in overall marketing budget of firms and real-time marketing is on the increasing because of growing importance of digital marketing which rises need of digital marketing software thus driving market growth. Increasing internet usage and broadband connections make it a potential platform for developing customer interaction. High social media platform attractiveness and rise in mobile device usage make it a potential platform for customer interaction and engagement. Social media advertising has witnessed rapid growth, and it has become an efficient platform to publish a concept, idea or indirect advertisements. Increasing popularity of social media websites is anticipated to drive digital marketing software market over the forecast period.

Lack of skilled labor in coding and handling marketing software is supposed to hinder the market growth. Shortage of qualified employees has resulted in high fixed cost for software development thus rising prices for end-use customers. High costs involved in digital marketing is also anticipated to negate the market growth.

The rising popularity of videos and trending videos on the internet used by companies for advertising is replacing traditional television advertisements opening new market opportunities.

In terms of region, North America the largest market in the global digital marketing software market. The rising market share of this segment is predominantly due to the high budget availability to spend on new technologies. One of the major factors driving the growth of the digital marketing software market in North America is personalized marketing material appealing to an individual customer.

Some of the key players in the global digital marketing software market are Adobe System, Oracle Corporation, IBM Corporation, SAP AG, Microsoft, Marketo,, INC., SAS Institute, INC., Hewlett-Packard, and Hubspot.

Scope of the Global Digital Marketing Software Market (DMS)

Global Digital Marketing Software Market (DMS) By Component

• Software
• Services

Global Digital Marketing Software Market (DMS) By Software

• Customer Relationship Management Software
• Email Marketing Software
• Social Media Advertising
• Search Marketing Software
• Web Content Management Software
• Marketing Automation Software
• Campaign Management
• Video Advertising

Global Digital Marketing Software Market (DMS) By Service

• Professional Service
• Managed Service

Global Digital Marketing Software Market (DMS) By Deployment Type

• On-Premises
• Cloud
Global Digital Marketing Software Market (DMS) By Organization Size

• Large Enterprises
• Small and Medium-sized Enterprises (SMEs)

Global Digital Marketing Software Market (DMS) By Industry Vertical

• Transportation and Logistics
• Consumer Goods and Retail
• Education
• Healthcare
• Manufacturing
• Media and Entertainment
• Telecom and IT
• Travel and Hospitality
• Others

Global Digital Marketing Software Market (DMS) by Geography

• North America
• Europe
• Asia-Pacific
• Middle East & Africa
• Latin America

Key Players operating in the Global Digital Marketing Software Market (DMS)

• Adobe System
• Oracle Corporation
• IBM Corporation
• Microsoft
• Marketo
•, INC.
• SAS Institute, INC.
• Hewlett-Packard
• Hubspot
• Act-On Software
• SimplyCast

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Digital Marketing Software Market: Dynamics, Segment, Application and Supply Demand Analysis 2020-2030

The recent Digital Marketing Software research report published by Prophecy Market Insights includes an exhaustive value chain analysis, which provides a comprehensive view of the market. The Digital Marketing Software report comprises drivers, restraints, opportunities, and trends along with the impact on demand during the forecast period.

The Digital Marketing Software report includes Porter’s Five Forces Model to determine the degree of competition in the market. Growth size, growth rate, profit margin, raw material availability, impact strength, competition, technology, and other factors (such as environmental and legal) have been assessed in order to derive the general attractiveness of the market. The report comprises a price trend analysis of raw materials from 2019 to 2029.

Base Year Estimated Year Forecast Year
2019 2020 2019-2029

The report takes into account the impact of the novel COVID-19 pandemic on the market and provides a clear assessment of the estimated market fluctuations throughout the forecast period.

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Digital Marketing Software Market by Top Manufacturers:

Adobe System, IBM Corporation, Microsoft Corperation, Marketo Inc., SAS Institute, Inc., Hubspot Inc., Oracle Corporation, SAP AG,, Inc., and Hewlett-Packard.

Influences of the market report:

  • In-depth assessment of all opportunities and challenges in the market
  • Major events and recent innovations in the market
  • Comprehensive study business strategies for the growth of the prominent players in the market
  • Depth study of growth plot of Digital Marketing Software Market for upcoming years
  • Detail understanding of particular drivers, constraints and major micro markets.

The Digital Marketing Software report examines market key players according to their market share, growth rate, and production foot-print. The report also covers SWOT (strengths, weaknesses, opportunities, and threats) analysis of the players. Besides, the Digital Marketing Software market study depicts the business strategies, key developments, recent launches, agreements, and R&D projected of the market players.

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Regional Analysis for the Digital Marketing Software market:

  • North America (United States, Canada)
  • Europe (Germany, Spain, France, UK, Russia, and Italy)
  • Asia-Pacific (China, Japan, India, Australia, and South Korea)
  • Latin America (Brazil, Mexico, etc.)
  • The Middle East and Africa (GCC and South Africa)

The report includes data till 2029 which makes the report a valuable source for industry directors, product managers, marketing, sales, and consultants, analysts, and other people searching for key industry data in readily accessible documents with clearly presented graphs and tables.

Important Questions Answered in Digital Marketing Software Market Report:

  • At what rate the Digital Marketing Software market is growing?
  • Why the demand for segment in particular region is increasing?
  • What are the factors influencing growth of the Digital Marketing Software market?
  • Which key player in the market currently dominates?
  • What is the current trends observed in the Digital Marketing Software market?

Segmentation Overview:

  • By Solution (Software (CRM Software, Email Marketing, Social Media, Search Marketing, Content Marketing, and Others (Marketing Automation and Campaign Management)) and Services),
  • By Deployment (Cloud Based and On Premise),
  • By End-User (BFSI, Automotive, Education, Government, Healthcare, Manufacturing, Media & Entertainment, and Others (Retail & Utilities)),
  • By Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa)

Reasons to purchase the XYX market:

  • Investigates Digital Marketing Software Market thoroughly and includes present status and future estimations of the market.
  • Detail analysis of segments, sub-segments, and environmental markets for understanding market expansion.
  • Provides ten-year forecast prediction on how the Digital Marketing Software market is estimated to grow.
  • Provides recent collaborations, mergers, acquisitions, and partnerships along with regulatory framework across vast regions impacting the market trajectory

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Prophecy Market Insights is specialized market research, analytics, marketing/business strategy, and solutions that offers strategic and tactical support to clients for making well-informed business decisions and to identify and achieve high-value opportunities in the target business area. We also help our clients to address business challenges and provide the best possible solutions to overcome them and transform their business.

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