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Digital Marketing Software (DMS) Market 2020 – 2025: Business Trends, Historical Study, Key Vendors Analysis, Import & Export, Revenue

Digital Marketing Software Market Synopsis:

Market Research Future (MRFR), in its recently published research report, asserts that the global digital marketing software market 2020 is booming and expected to grow exponentially over the review period, recording a substantial market valuation of USD 119.07 billion by 2025, and a healthy CAGR in the forecast period.

Social networking platforms like Facebook and Instagram, which provide a forum for reaching large numbers of customers and enriching their online experience, are among the biggest drivers of the market. Since the growing use of smartphones, it has become a platform for digital advertisement. India, China, and Brazil’s emerging economies are prime opportunities for successful expansion into the digital marketing software market. Increasing online shopping preference due to safe Internet access and the availability of affordable mobile options will drive market growth over the review period. The rise in digital marketing software adoption is due to the increase in organizations Digital Marketing Software Market, common social media channels and increased internet penetration.

The Digital Marketing Software Market is enduring an exacting period with its robust growth coming to an abrupt halt in light of the COVID-19 pandemic. MRFR report on the Digital Marketing Software Market highlights the future prediction and the growth alternatives that can be created.

Major Key Players:

In addition, cloud solutions have also played a prominent role due to their advantages including minimum I.T. Investment, cost-effectiveness and easy access. The advent of disruptive technologies like big data, predictive analytics, and artificial intelligence (A.I.) will spur its development. But questions about data protection may present the market with a challenge.

Competitive Analysis.

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The key market players operating in the global market as identified by MRFR are H.P. Enterprise Development L.P (U.S.), Adobe Systems (U.S.), Oracle Corporation (U.S.), SAP SE (Germany), Microsoft Corporation (U.S.), IBM Corporation (U.S.), SAS Institute Inc. (U.S.), and Hubspot Inc. (U.S.).

Segmental Analysis:

Based on the type, the market is segmented into interaction systems, data & analytics systems, content production & management, and management & administration-oriented apps. Interaction systems accounted for a 43% market share in 2013 and were valued at USD 9.8 billion. This segment can witness a 19.7% CAGR over the forecast period to touch a size of USD 5.3 billion by 2025. On the other hand, the data & analytics system segment can exhibit the highest CAGR of 20.5% over the assessment period owing to data is a valuable asset in understanding consumer behavior.

Major market applications comprise BFSI, manufacturing, retail, high tech & I.T., media & entertainment, and others. The media & entertainment applications dominated the digital marketing software market, with a 27% share in 2013. It can touch USD 35.19 million by 2025. On the other hand, the retail segment can observe 21% CAGR over the forecast period to touch USD 35.68 billion by 2025.

Regional Overview:

The geographical overview of the global market has been analyzed in four major regions, including the Asia Pacific, North America, Europe, and the rest of the world (Latin America, the Middle East, and Africa).

North America is poised to hold the largest share of the market in digital marketing applications, while Asia-Pacific is expected to rise at a significant pace over the forecast period. The category of interaction technology services led the market size of digital marketing applications in 2016, and is projected to continue this trend in the near future. The U.S. market for digital marketing software is to exhibit a 21.2% CAGR over the reivew period due to the adoption of digital marketing software in media & entertainment, retail and other vertical industries. Use personalized ads to meet individual needs will drive the regional market’s value to USD 28.8 million by 2025.

India can witness 31.7% CAGR over the review period, while China can register 27.6% CAGR during the review period. The advent of numerous social media platforms has made mobile advertising very lucrative. This has impelled the demand for digital marketing software in these regions.

Table of Content

  1. Report prologue
  2. Introduction

2.1 Definition

2.2 Scope of the study

2.2.1 Research objective

2.2.2 Assumptions

2.2.3 Limitations

2.3 Market structure


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List of Table

Table 1 Market Synopsis

Table 2 List of Assumptions

Table 3 Global Digital Marketing Software Market, By Type, 2013-2018 (Usd Million)

Table 4 Global Digital Marketing Software Market, By Type, 2019-2025 (Usd Million)

Table 5 Global Digital Marketing Software Market, By Application, 2013-2018 (Usd Million)


List of Figure

Figure 1 Global Digital Marketing Software Market: Market Structure

Figure 2 Global Market Size & Market Share By Region/Country (2013 Vs 2025)

Figure 3 Top Down & Bottom up Approach

Figure 4 Dro Analysis of Global Digital Marketing Software Market

Figure 5 Social Media Platforms Business Value


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Digital Marketing Software Market Market 2027 To Expect Maximum Benefit and Growth Potential : Act-On Software, Adobe Systems, HubSpot, IBM, Marketo, Microsoft

Digital Marketing Software market report delivers the list of the leading competitors and provides the insights into strategic industry analysis of the key factors influencing the ICT industry. Digital Marketing Software market research report covers major manufacturers, suppliers, distributors, traders, customers, investors and major types, and major applications.

The report provides data on patterns and improvements, and target business sectors and materials, limits and advancements. While formulating this Digital Marketing Software market research report, the key attributes that have been adopted include highest level of spirit, practical solutions, committed research and analysis, innovation, integrated approaches, and most up-to-date technology.

The software can combine several digital content delivery platforms so that organizations can plan, design, and implement marketing campaigns on their own. The software is used by companies to perform an in-depth and real-time analysis of campaigns. The propagation of the internet and the rising use of social media are encouraging companies to rise their spending on creating interactive and intuitive digital content for marketing purposes. This, in turn, is likely to drive the digital marketing software market over the forecast period.

The key players profiled in the Digital Marketing Software Market research study includes:

1. Act-On Software
2. Adobe Systems
3. HubSpot
4. IBM
5. Marketo
6. Microsoft
7. Oracle
8. Salesforce
9. SAP
10. SAS Institute

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The global Digital Marketing software market is segmented on the basis of component, software, deployment, and industrial vertical. On the basis of component, market is segmented as software, and service.

On the basis of Software, market is segmented as Customer Relationship Management Software, Email Marketing Software, Social Media Advertising, Search Marketing Software, Web Content Management Software, and others. On the basis of deployment, market is segmented as On-Premises, and cloud. On the basis of industrial vertical, market is segmented as BFSI, Transportation and Logistics, Consumer Goods and Retail, Education, Healthcare, Manufacturing, and others.

The Insight Partners adheres to the codes of practice of the Market Research Society and Strategic and Competitive Intelligence Professionals. The following methodology has been followed for the collection and analysis of data presented in this report:


The objective of updating “The Insight Partners” coverage is to ensure that it represents the most up-to-date vision of the industry possible. The estimated revenues of all major companies, including private and governmental, are gathered and used to prioritize coverage. Companies which are making the news, or which are of particular interest due to their innovative approach, are prioritized.

Secondary Research:

The research process begins with exhaustive secondary research using internal and external sources to obtain qualitative and quantitative information relating to each Market. The secondary research sources that are typically referred to include, but are not limited to:

  • Company Websites, Annual Reports, Financial Reports, Broker Reports and Investor Presentations
  • Industry Trade Journals and Other Literature
  • National Government Documents, Statistical Databases and Market Reports
  • News Articles, Press Releases and Web-Casts Specific to the Companies Operating in the Market

NOTE: All the financials considered in Company Profile’s section have been standardized to US$. This has been achieved after converting the financials (for those not in US$) with respective currency exchange rates of the particular year.

Primary Research:

“The Insight Partners” conducts hundreds of primary interviews a year with industry participants and commentators in order to validate its data and analysis. A typical research interview fulfils the following functions:

  • Provides First-Hand Information on the Market Size, Market Trends, Growth Trends, Competitive Landscape and Future Outlook
  • Validates and Strengthens Secondary Research Findings
  • Further Develops the Analysis Team’s Expertise and Market Understanding

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Primary research involves email interactions and telephone interviews for each market, category, segment and sub -segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry Participants: VPs, Business Development Managers, Market Intelligence Managers and National Sales Managers
  • Outside Experts: Valuation Experts, Research Analysts and Key Opinion Leaders Specializing in the Industry


The Insight Partners is a one stop industry research provider of actionable solutions. We help our clients in getting solutions to their research requirements through our syndicated and consulting research services. We are specialist in industries such as Semiconductor and Electronics, Aerospace and Defense, Automotive and Transportation, Biotechnology, Healthcare IT, Manufacturing and Construction, Medical Device, Technology, Media and Telecommunications, Chemicals and Materials.

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