Health is a major concern that arises in mind of a consumer while consumption of food. There is a rise in awareness about the adverse effect on health caused by chemicals used in various food and beverage ingredients. Thus there is a shift in preference for food and beverage products with natural and clean label ingredients. Clean Label products are gaining popularity these days especially among health-conscious consumers. Clean Label products are food and beverage products which contain natural, familiar, and simple ingredients, and none of the artificial or synthetic ingredients. The demand for sweetening agents is growing day by day from food and beverages especially from beverage industries. With growing incidences of health hazards like diabetes, are making people conscious and thus there is an increase in preference for natural alternatives like clean label sweeteners. Clean label sweeteners are gaining popularity these days as a healthier alternative for artificial sweeteners. Clean label sweeteners are used in a variety of products across various industries in food and beverage sector.
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Growing Demand for Clean Label Sweetener with Rising Health-Conscious Population
The increasing demand for healthier food products and ingredients is boosting demand for clean label products. The rising awareness among the people about the health hazards due to the use of artificial sweeteners is one of the primary drivers of Clean label sweetener market. The rising demand from people about removing alien sounding ingredients from food and beverages is fuelling the clean label sweetener market. The manufacturers of various food and beverage products thus opt for using clean label sweetener in various products. Clean label sweeteners are popular in various bakery and confectionary products like cake, pastries, ice cream, etc. There is a rising demand for clean label sweetener from the beverage industry. The increasing use of clean label sweeteners in fruit juice add value to the product. Use of Clean label sweetener in ready to cook and various culinary products is getting popular with the rising health concern among people. Thus, with the increasing demand for natural sweeteners, the global clean label sweetener market is expected to grow positively in terms of value and volume over the forecast period.
Global Clean Label Sweeteners: Market Segmentation
On the basis of Product, the global Clean Label Sweetener market has been segmented as-
- Cane Sugar
- Brown Sugar
On the basis of form, the global Clean Label Sweetener market has been segmented as-
On the basis of application, the global Clean Label Sweetener market has been segmented as-
- Bakery & Confectionaries
- Dairy Products
- Ready to cook food products
- Breakfast Cereals
- Sauces and soups
- Spreads and Dips
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Global Clean Label Sweetener Market: Key Players
The global Clean Label Sweetener Market is growing with growing demand for chemical free products, some of the key players in Clean Label Sweetener space include, Ingredion Incorporated, Tate & Lyle, Kerry Inc., Sweet Additions, Cargill, Flavorchem Inc., Dawn food products and others. More companies are taking interest to invest in global clean label sweetener products with its increasing demand and popularity.
Opportunities for Market Players
The global clean label sweetener market is emerging and thus, there is an increasing number of opportunities for clean label sweetener market players. The increasing trend of clean label products itself has created increasing demand for Clean label sweetener. The rising health concern among people has increased the demand for low to no calorie clean label sweeteners.
Global Clean Label Sweetener Market: Regional Outlook
The global clean label sweetener market can be regionally segmented as North America, Latin America, Europe, East Asia, South Asia, Oceania, and Middle East & Africa. North America currently dominates the market as the key consumer of sweeteners as well as a high number of health-conscious people. East Asia is expected to exhibit robust growth in clean label sweetener market over the forecast period.
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